Remarketing allows you to reach people who have visited your site by reminding them that they were interested in what you offer, providing an opportunity for you to entice them back to your site.
Did your visitors look at a particular product but didn’t purchase? Did they spend time reading your content but didn’t submit an enquiry?
Remarketing allows you the opportunity to keep your brand, product or service fresh in your potential customers’ minds and motivate them to come back and engage by displaying your ads to them at a time when they’re most likely to engage and purchase.
Not only will remarketing drive leads, but you’re likely to get great conversions— if your visitors haven’t yet purchased, there’s a very good chance they are primed and ready to purchase.
Consumers often work through a buying process requiring research and an evaluation of their alternatives before they’re comfortable committing to their purchase decision. When a user first visits your site they may still be in the early stages of working through this process and not yet ready to purchase, meaning your brand, product or offer may still be in their consideration set.
A timely reminder could be the very thing that persuades them to select you over a competitor.
Remarketing can be more than just a banner ad.
Ads can be targeted and tailored to particular users. If a friendly reminder isn’t enough to entice a user back, why not provide some added incentive by giving them an exclusive promo offer.
Or if you want to get really personalised, you can even tailor dynamic ads to individual users based on the content they viewed. If they looked at a particular product on your site, show them an ad with an image of the product they looked at along with an exclusive offer or show them other similar items they may not have seen.
We’ll manage everything for you from start to finish, from strategy development to implementation and ongoing campaign management.
With regular monitoring, reporting and analysis, we’ll have data-driven evidence about the behavioural effect your ads are generating, enabling us to make informed and enlightened adjustments throughout the lifetime of your campaign to ensure you get great results for minimal investment.