SEO / Search Engine Optimisation
Strategic SEO Agency in South Melbourne
Search Engine Optimisation (SEO) aims at increasing visibility and generating traffic from organic (or free) search results on search engines such as Google.
Our best in class auditing, technical expertise and channel agnostic SEO methodology ensure we are delivering continuous improvement and organic traffic growth.
Why is SEO important?
How many times have you researched something online before buying it? Chances are the answer is, a lot. It’s no secret that the web is the first point of call for the majority of consumers today, so if your potential customers can’t find you, you’re missing out on sales.
A level of reputational trust comes with a website that ranks well from organic search—users know that search engines will only show them results that match what they searched for, so they’re likely to find exactly what they’re looking for quickly amongst the top search results.
How do I get better rankings?
For SEO to work, your website needs to be able to tell search engines what your business does so they know which search results it should include you on and which customers to show you to.
By applying a range of on-page SEO optimisation techniques and link building strategies, you’ll realise an improvement in your search rankings and more organic traffic visiting your website.
A BLENDED STRATEGY WORKS BEST
Whilst a well planned SEO strategy will deliver significant traffic growth, it should be run in parallel to a complimentary and targeted Adwords Strategy to yield even better results. We’ll take a strategic approach to both to ensure they work together to deliver a better return on your investment.
Staying ahead of the pack
SEO is integral to the online success of any brand. Our strategies look at everything from crawling, indexation and website structure, to on- and off-page optimisation and content strategies. We can take care of everything from strategy development and implementation, to ongoing maintenance and management.
Why invest in SEO?
● Google search, images and maps make up more than 91% of global search engine market share
● Organic search is responsible for more than 53% of all traffic on the internet
● 47% of people click on one of the first three listings of search engine results
● 75% of people never scroll past the first page
● SEO drives 1,000%+ more traffic than organic social media
Whether you’re looking for an accountant or a new pair of shoes, it’s likely you’re going to turn to a search engine like Google to find what you want.
In fact, there are billions of searches undertaken every day on Google alone. If you’re not appearing on the first results page when people search for your product or service, you’re missing out on valuable traffic and conversions.
Applying a range of on-page SEO optimisation techniques, content and link building strategies can improve your search engine rankings and drive more organic traffic to your website.
Get the most out of SEO
Increase organic traffic
We use the most up-to-date SEO techniques including on-page optimisation, link building and blog content creation to drive more traffic to your website.
Increase organic traffic
We use the most up-to-date SEO techniques including on-page optimisation, link building and blog content creation to drive more traffic to your website.
Generate more sales
Make it easier for potential customers to find your website and guide them through the sales funnel by optimising key landing pages on your website to encourage them to convert.
Raise brand awareness
How will customers find you if you’re hiding on page five? SEO can improve your digital presence and ensure you’re seen by those searching for your product or service.
SEO solutions that don’t jeopardise the user experience
The content on your website plays an important role in generating solid SEO results, however, we know that some clients are hesitant to put more content on their website in case it impacts the design and user experience.
We’ll help you find the right balance between keyword-rich content and user experience to improve your organic ranking without affecting the look and feel.
Similarly, there’s no point driving more visitors to your website if they don’t convert—that’s why we’ll optimise your website from the get-go to increase conversion rates (whether that’s leads or transactions).
We provide the complete suite of SEO services
Ecommerce SEO
Increase your sales through organic traffic
Enterprise SEO
Take your business to the next level and increase your online presence
Local SEO
Target customers in your local area and dominate local search rankings
SEO Audits
Identify issues that might be stopping your website from dominating rankings
Link Building
Build high-quality links to increase your site authority
What is SEO?
Search engine optimisation (SEO) is the process of improving your website to increase its visibility for relevant searches on search engines including Google to help users that are searching for products or services that you provide find you.
How much does SEO cost?
The cost of SEO varies according to the size of your site, how much optimisation is needed, the ongoing strategies you want to employ and a range of other factors. The best way to find out how much SEO will cost is to contact us to request a tailored proposal for your business.
How does SEO work?
We typically begin with an SEO audit of your website to identify any gaps and issues which could be preventing your website from ranking on Google and other search engines. We customise this process based on your individual business goals and priorities to identify key areas for improvement, before providing a final report outlining our findings and recommendations.
We’ll then help you to make any necessary changes to your website and provide ongoing support to ensure continuous improvement and long-term SEO success in line with your business objectives.
Can you do SEO yourself?
Google’s algorithms are continually changing and it can be a challenge to stay abreast of the latest strategies if it’s not your forte. SEO agencies focus on SEO every day and are always on the pulse of what’s happening in the world of Google.
While you can attempt to manage your own SEO strategy, you’re more likely to get better results for less effort when you use an SEO specialist.
Where are we located?
We are a complete digital marketing agency based in Melbourne.
You can find us at 13 Yarra Street, South Melbourne or simply get in touch with us if you’d like to have a chat about your SEO strategy.
Let Us Take Care of The Details
We’ll manage everything for you from start to finish, from strategy development to implementation and ongoing campaign management.