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Improve Your Adwords With Killer Copy

Anyone who manages successful Adwords campaigns will have a great system in place that spends on the right keywords, doesn’t overspend too early in the month, and shows ongoing improvements in conversions, including timely advice on what competitors and Google are doing. However, although the tools are there for PPC guns to maintain incredible quality […]

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Guest Posting 101: A Guide To Basic Link Building For Beginners In Digital Marketing

Okay, it looks like you’ve been allocated the task to perform some SEO by the boss, “want to increase the company’s organic traffic” he’s stated, and now you’re thinking to yourself: “Easy, all I need is to launch a Facebook Ad campaign, create some viral content and it’ll all be sorted.” Right? Well, that may […]

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Influencer Marketing for Beginners

Introduction According to Wikipedia, Influencer marketing is a form of marketing in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. In simpler and modern words, influencer […]